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Ukrainian Local News Emergency Fund

Assistance to independent Ukrainian media
in the conditions of the Russian aggression against Ukraine

 

Media Development Foundation establishes

Ukrainian Local News Emergency Fund

Now these areas are systematized. And we need your support to strengthen our efforts

CONTENT

restart editorial processes to meet the current needs of the audience and launch new products on a sustainable basis.

MANAGEMENT

adapt and optimize the work of regional media teams, to define clear priorities and learn how to work under new circumstances due to wartime.

DISTRIBUTION

complete update of the marketing and distribution system in conditions of war.

We help Ukrainian local media continue their crucial work informing communities they serve

The project aims to preserve the local media ecosystem and help them reorganize their work and better adapt to the conditions of war. The project covers local news and investigations media organizations with an established reputation within the local communities, and a substantial core audience. 

 

The project will allow independent media to reconfigure operations across all levels and to receive funding to cover basic needs. As a result, partners will be able to create high quality content that covers Russian aggression, exposes propaganda and manipulation, document human rights violations, provide up-to-date news on community life, and keep the communities united and informed. 


From the first day of the war, Media Development Foundation has launched the Coordination Center that works closely with independent media in Ukraine. It implements a number of activities in various areas, thus providing emergency assistance to more than 60 newsrooms.

 

CONTENT

The war in Ukraine caused tremendous impact on the work of media outlets. Due to the full-scale Russian invasion, the media market suffered significant damage and the media infrastructure was completely demolished. Newsrooms across the country now have to take a blow and work under unprecedented pressure. 

 

Independent local media can make the leaps forward and take the lead, becoming the main source of information for their communities if they restart their newsrooms. For this purpose, our project was created.

WHAT WE OFFER:

  • reformatting and adjusting the work of the newsroom;

  • mentoring help with optimizing the company’s editorial workflow;

  • creating a content strategy for media outlets during wartime;

  • opportunity to attract new employees: editors, SMM managers, journalists;

  • practical online trainings, Q&A, workshops for editors-in-chief;

WHO NEEDS IT:

  • newsrooms that because of the war have been scattered around the world;

  • editors-in-chief, who due to lack of experience cannot adjust the work of the newsroom;

  • editors-in-chief, who due to lack of staff are forced to perform multiple functions and duties;

  • newsrooms in which clear division of positions and their responsibilities were violated;

  • newsrooms that are ready to learn to work in new realities and change their team in a short time;

  • all newsrooms that are ready to work for results, increase their audience and become market leaders in their regions;

WHO WILL HELP IN THIS:

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Anastasia Moroz
curator

project manager of the Media Development Foundation

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Andriy Dikhtyarenko
mentor and expert

editor-in-chief of news division and host of the All-Ukrainian news marathon at Ukrainian public broadcaster “Suspilne”

 

DISTRIBUTION

Media Development Foundation has regularly conducted training sessions and workshops dedicated to distribution and audience development. Our team of experts will work closely with participating media to rebuild their distribution strategy and boost communities across the most popular social media platforms and distribution channels.

WHAT WE OFFER:

  • practical online training and workshop sessions for social media managers, editors, PPC managers and marketing directors (group and individual) from our experts;

  • assistance in working with distribution in practice (how to distribute content, what to focus on while analyzing the data, how to properly repack an exclusive content for different social platforms, etc.);

  • providing additional funding to attract new audiences and increase coverage;

  • reformatting of marketing and digital departments, optimization of work processes;

  • joint search for conceptual solutions that will help the media grow its readership, improve statistics and learn to understand the current needs of its readers.

WHO NEEDS IT:

  • newsrooms that re-adjust work processes and responsibilities due to the war;

  • smm specialists and marketing directors who have faced new challenges and lack of experience in crisis situations;

  • editors who are forced to temporarily perform additional duties related to distribution;

  • media professionals who want to update their knowledge and learn to work in new conditions;

  • everyone who wants to win the information war and increase the readership of their media.

WHO WILL HELP IN THIS:

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Vadym Didyk
curator

project manager of the Media Development Foundation

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Andriy Boborykin
mentor and expert

media manager, executive director of Ukrainian Pravda, leading expert of Media Development Foundation.

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Nazariy Sheshuryak
mentor and expert

 targetologist, screenwriter of Toronto Television, editor-in-chief of the Amnesia project.

 

MANAGEMENT

After the beginning of the war, the editorial boards have mobilized their resources, but at the same time, stability no longer exists. Today we need to think about how to adapt to the "new reality" in the conditions of war, because the old approaches do not work anymore, and new ones need to be built. The purpose of the management block is to adapt and optimize the work of regional media teams, to define clear priorities and learn how to work under new circumstances due to wartime.

WHAT WE OFFER:

  • identifying key areas of CEO’s activity within the anticrisis management;

  • elaborate budget planning under the conditions of war for the next 3-6 months;

  • solving basic security issues and critical technical needs for the media functioning;

  • reconfiguring the work of the team and determine what human resources are needed to perform tasks today;

  • increasing the work planning scope for 3-6 months, identifying key vectors;

  • providing psychological assistance to improve the psycho-emotional state of the team.

WHO NEEDS IT:

  • CEO of regional media;

  • Editors-in-chief who are temporarily acting as CEOs;

  • Editors-in-chief;

  • Commercial Directors;

  • Media Managers.

WHO WILL HELP IN THIS:

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Kateryna Tytarchuk
curator

project manager of the Media Development Foundation

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Valerii Garmash
mentor and expert

CEO of Media Holding “Makes sense” (Maye sens)

Ukraine has been attacked by Russia on an unprecedented scale

 

However, the confrontation is happening not only on the battlefield, but also in the information space. And the role of the media in this regard cannot be underestimated. Media at both the national and regional levels inform their communities, expose manipulation and propaganda, process and verify vast amounts of information.


 

We plan to hold a series of online events for media organizations and media professionals in a number of areas:

  • strategic planning

  • operational planning

  • financial planning

  • digital security

  • monitoring information through digital analytical tools and audience development

  • content production and content planning

  • psychological support

    The timeline of the proposed project covers 6 months with a scheduled start on April 1